What you say, and how you say it - Deepstash

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How to present complex ideas clearly

What you say, and how you say it

When trying to explain complex information to an audience, the first task is to get the content of what you're saying right. 

How we communicate is also crucial. When someone is speaking, most of the information we receive comes through their body language, enthusiasm and tone of voice. It's our overall experience of the speaker that counts.

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Ask Them If They Want to Learn

Generally speaking, if they're interested, they'll learn better, focus more, and actually take something away from the conversation. 

Some people want you to do the work for them and can...

Find Ways to Make It Matter to Them

When you're trying to explain a complicated topic to someone, it's best to show what's in it for them. For technology, you can usually play off of people's desire for security, privacy, or simplicity.

You want to find the hook that catches them and go from there. Keep fishing until you find what matters and the rest of the explanation is easy.

Use Details They Already Know

Find related information people already know and expand on that. For example, understanding what a blog is can be described as "it's a magazine, but online."  That's incredibly simplistic, but it gets the point across. 

Get to Know Your Audience

Presenting information is never about the presenter--it's always about the audience.

Get to know who they are, in order to use their common knowledge and experience: What's most imp...

The "One Thing" To Remember

To have a better chance of making complex information memorable, ask yourself these 2 questions:

  • If my audience will only remember one thing about my explanation, what is that "one thing?"
  • And, why should my audience care about this "one thing?"
Give Context and Use Examples

The way you frame your information matters--the language, terms, and examples you choose to use will have a huge impact on what your audience remembers and understands.

Paint a verbal picture. You will make the problem tangible, and the solution appealing.

Data

It comprises the facts without necessarily showing clarity to a situation.

  • What do the numbers mean and why should you care? Go past the data to capture the i...
Logic

Carefully check that the logic of your case is clearly explained. Observation or even intuition can create an initial structure for explaining a complex problem such as an issue.

Pictures

Pictures, visuals and images offer your audience an invaluable way of remembering the relationships between different variables. The right visual offers an easy way to see, internalize and later recall even complicated information.