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How to prioritize tasks effectively
How to manage your time efficiently
How to reduce stress and anxiety
A customer is a persona or a demand pattern in multiple people.
People buy because they want to decrease their pain-levels or increase their pleasure-levels.
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Take, for example, Uber: From a pain perspective, the public was in a desperate need for a solution to decrease the pain of using cabs.
From a pleasure part, Uber addressed the need for independence, status, and safety. People are given the feeling that they are free to order a c...
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Many people think they will make what their customers want. But, your customers will keep on surprising you.
Understanding what goes on inside your customer's mind can align your product to their wishes. It also allows you to create marketing plans to provide value to the largest group of p...
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Even though people make their decisions based on emotions, most of them will have to justify their purchase at some time.
To you, this means that even though your product must tap into the emotions of your customer, customers need logic to justify their purchase.
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It is easy to forget that we're selling to humans and that humans still make emotionally-charged decisions.
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When you're building out your solution and setting up your marketing, think about what emotional values your customers are chasing. Then make them feel it.
The eight basic emotions paired in opposites are: Joy — Sadness, Anger — Fear, Trust — Distrust, Surprise — Anticipation.
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A compulsion is an overwhelming desire to do something. An addiction is a physical or chemical dependence on a substance or behaviour.
Two key differences between compulsion and addiction:
We can’t ignore that living in a fast-paced world has changed customers’ habits. Waiting for a long queue to talk or have a live chat with a customer service agent is outdated and frustrates people. Nowadays, people want every brand to respond to their queries instantly and effec...
Imagine the problems users have as trees.
The root of a tree is a big problem, that causes multiple other problems/branches to arise. Every branch needs to be different from the others, otherwise, it needs to be rethought.
To decide whether an opportunity belongs to a tree, we need ...
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