Understanding a customer - Deepstash

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The Psychology of Making Something People Love

Understanding a customer

A customer is a persona or a demand pattern in multiple people.

  • A demand pattern is a private want that's gone from private to public.
  • A want is the desire to address a lack of something you need or wish for.

People buy because they want to decrease their pain-levels or increase their pleasure-levels.

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Strong Emotion. Create shareable, viral content that is relatable to the the audience.

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Price. Establish a low price or make it look like it is. Have promos or discounts.

Limited Products. There is always a demand for seasonal or limited products.