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It is easy to forget that we're selling to humans and that humans still make emotionally-charged decisions.
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Take, for example, Uber: From a pain perspective, the public was in a desperate need for a solution to decrease the pain of using cabs.
From a pleasure part, Uber addressed the need for independence, status, and safety. People are given the feeling that they are free to order a c...
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Many people think they will make what their customers want. But, your customers will keep on surprising you.
Understanding what goes on inside your customer's mind can align your product to their wishes. It also allows you to create marketing plans to provide value to the largest group of p...
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Even though people make their decisions based on emotions, most of them will have to justify their purchase at some time.
To you, this means that even though your product must tap into the emotions of your customer, customers need logic to justify their purchase.
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When you're building out your solution and setting up your marketing, think about what emotional values your customers are chasing. Then make them feel it.
The eight basic emotions paired in opposites are: Joy — Sadness, Anger — Fear, Trust — Distrust, Surprise — Anticipation.
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A customer is a persona or a demand pattern in multiple people.
People buy because they want to decrease ...
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We're practically programmed from birth to use food emotionally. We bond and celebrate over meals, use food to show our affection, bring others food in times of crisis, and use food as a means of comfort.
When you're really sad, angry, or scared, and you know that eating ice cream is...
Feeling like we're part of something big makes us feel connected. But we also need to feel driven to make a positive impact in the world.
Those who are able to count their blessings are more likely to contribute to the world. People that express behaviors like volunteering or donating h...
Our emotions, especially during moments of peak anger and happiness, can hinder our ability to make good decisions.
Pay attention to your emotional state and focus on the character strength of self-control. Resist the temptation to respond to people or make decisions while you’re emo...
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