Learn more about strategy with this collection
Effective communication
Persuasion techniques
Closing a sale
Disconnect With Strategy
One recent academic study reported that even in high-performing companies with clearly articulated strategies, only 29% of their employees knew what their company’s strategy was.
In another 2019 survey, only 35% of the employees claimed to know their company’s strategy and fewer than 20% said that they understood why they were following the strategy that had been communicated to them.
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MORE IDEAS ON THIS
Strategy Is Not Aspirations, Objectives or Wishful Thinking
Companies must first make the difficult choices that strategy requires and then communicate these choices to employees in an effective way.
Unfortunately, if we go by what companies communicate in their ...
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11 reads
Strategy Vs Big, Hairy Goals
Most companies communicate strategy as a set of aspirations and platitudes. But aspirations aren’t strategy, and that mode of communication leaves employees in the dark. Strategy is a set of hard-to-reverse choices and explaining what these choices are and why they were made is what strategy comm...
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18 reads
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Diversity, Equity And Inclusion
The social justice protests of recent years spurred many companies to make public statements supporting diversity, equity and inclusion (DE&I). But new research into the state of DE&I efforts at companies shows that the real work has only just begun.
Just 49 percent of employees say th...
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