Creating A Business Case
To succeed in presenting a business case to the customer, you have to answer their primary question: “Why should I pay for that?”
Salespeople use business cases to sell products.
Employees use business cases to persuade their bosses to invest in equipment, hire more staff or provide more training.
Job seekers effectively present a business case to potential employers. If you’re looking for a job, you are both the salesperson and the product.
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