Not all work is equal. True competitive work will get you $5 for every $1 you invest in it. However, “everyday work” — tasks that can be done on par with anyone else or in compliance with regulatory requirements, or even work that adds no value to the final product — must be resourced according to its strategic importance.
Problems occur when your competitive and necessary work gets too close or intermixed. In other words, the immediacy of everyday tasks takes away from the focus on competitive work.
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