Fonts are subjective

Fonts can mean different things to different people.

• A new study by Monotype suggests that fonts can change how we feel about a particular message.
• Another study determined that some fonts, like Garamond EB and Montserrat, were harder for older people to read.
• Fonts can trigger an emotional response. For example, we experience positive emotional responses to softer and more recognizable font types, while pointy and sharp font types often trigger negative emotions.