MORE IDEAS FROM THE ARTICLE
Stupidity is not the opposite of intelligence. Stupidity is overlooking or dismissing conspicuously crucial information: the information is in front of you and yet you ignore it.
People want to change something because of you.
As yourself "What's the first step the audience can take to begin the transformation I'm focussing on?"
Having an alternative, a second job offer with you makes your negotiation game stronger, as the employer knows that you can simply walk away. Having the offer from a prestigious company also strengthens your perceived market value.
Having a BATNA (Best Alternative To a Negotiated Agreement) provides you with confidence, based on how strong the employer perceives it as well as how you perceive it.