The Ideal Volume
- Music on top of noise is just more noise.
- Shoppers tend to spend less time in the store when the music is loud, and more when it is soft.
- There was no statistically significant difference in the amount of money customers spent in each of these scenarios.
- Music volume only affected the amount of time people spent in stores, not sales volume. So if you manage a store with limited floorspace, or run a restaurant with limited seating, the strategic use of loud(er) music might help you better manage your customer flow.
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