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The Ideal Volume
- Music on top of noise is just more noise.
- Shoppers tend to spend less time in the store when the music is loud, and more when it is soft.
- There was no statistically significant difference in the amount of money customers spent in each of these scenarios.
- Music volume only affected the amount of time people spent in stores, not sales volume. So if you manage a store with limited floorspace, or run a restaurant with limited seating, the strategic use of loud(er) music might help you better manage your customer flow.
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The End Note
When it comes to satisfying customer eardrums, WWB works best: Wind, water, and birdsong.
Natural sounds can be just as effective as (if not more effective than) traditional options for providing ambient noise.
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The Tempo
- The tempo of a store’s background music can influence both the pace of customer traffic flow and sales volume.
- Fast (uptempo) music makes people move more quickly through a store, and they end up buying less.
- Slow (downtempo), on the other hand, leads to slower shoppers, whic...
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Stores Are Using Music to Make You Spend More
- Stores use sights, smells, sounds, and other stimuli in combination to produce particular atmospheres
- In some cases, the place itself is more influential than the product itself in the purchase decision
- For example, to create an upscale atmosphere, a manager might choose clas...
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Play Slow And Sad Songs!
- You can fine-tune the background music of a store by paying attention to the modes of the songs you're playing.
- The best tempo/mode combination for boosting sales at a supermarket: Downtempo and minor.
- People buy more when there are slow sad songs playing in ...
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The Music Genre
- Music is not simply a generic sonic mass, but a complex chemistry of controllable elements.
- What works in one store might not work in another.
- The genre of music you play might end up trumping all of the quantifiable characteristics of your store's ambience.
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White Noise
- Retail soundscapes consist of more than just music.
- Stores engage in audio atmospherics which go beyond songs.
- White noise is perhaps the most well-known variety of this non-musical background sound.
- In office settings, the sound of people talking can be heard as well...
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Come on feel the noise. Girls rock your boys. We’ll get wild, wild, wild. Wild, wild, wild!
QUIET RIOT - LYRICS FROM A RETRO HIT
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CURATED FROM
CURATED BY
Audio manipulation!
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