Stores Are Using Music to Make You Spend More - Deepstash
Stores Are Using Music to Make You Spend More

Stores Are Using Music to Make You Spend More


286 reads

Stores Are Using Music to Make You Spend More

Stores Are Using Music to Make You Spend More

  • Stores use sights, smells, sounds, and other stimuli in combination to produce particular atmospheres
  • In some cases, the place itself is more influential than the product itself in the purchase decision
  • For example, to create an upscale atmosphere, a manager might choose classical music, subdued colors, elegant perfumes, cool temperatures, sparsely displayed merchandise, and low lighting


63 reads

The Ideal Volume

  • Music on top of noise is just more noise.
  • Shoppers tend to spend less time in the store when the music is loud, and more when it is soft.
  • There was no statistically significant difference in the amount of money customers spent in each of these scenarios.
  • Music volume only affected the amount of time people spent in stores, not sales volume. So if you manage a store with limited floorspace, or run a restaurant with limited seating, the strategic use of loud(er) music might help you better manage your customer flow.


40 reads

The Tempo

  • The tempo of a store’s background music can influence both the pace of customer traffic flow and sales volume.
  • Fast (uptempo) music makes people move more quickly through a store, and they end up buying less.
  • Slow (downtempo), on the other hand, leads to slower shoppers, which in turn leads to shoppers having more time to discover and interact with more products.


38 reads

Play Slow And Sad Songs!

  • You can fine-tune the background music of a store by paying attention to the modes of the songs you're playing.
  • The best tempo/mode combination for boosting sales at a supermarket: Downtempo and minor.
  • People buy more when there are slow sad songs playing in the background.


32 reads

The Music Genre

  • Music is not simply a generic sonic mass, but a complex chemistry of controllable elements.
  • What works in one store might not work in another.
  • The genre of music you play might end up trumping all of the quantifiable characteristics of your store's ambience.


32 reads

White Noise

  • Retail soundscapes consist of more than just music.
  • Stores engage in audio atmospherics which go beyond songs.
  • White noise is perhaps the most well-known variety of this non-musical background sound.
  • In office settings, the sound of people talking can be heard as well.
  • Natural sounds like birdsong and wind can be just as effective as white noise.


34 reads


Come on feel the noise. Girls rock your boys. We’ll get wild, wild, wild. Wild, wild, wild!


24 reads

The End Note

When it comes to satisfying customer eardrums, WWB works best: Wind, water, and birdsong.

Natural sounds can be just as effective as (if not more effective than) traditional options for providing ambient noise.


23 reads


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