This rule states that only a small section of users (around 1%) in any given platform (Instagram, Twitter, Facebook, and many others) post any content actively.

Most of us have encountered people around us, friends, family or colleagues, who aren't the best of listeners.

The Political landscapes across the globe were proving drastically wrong forecasts, with improbably wrong polling data.

Due to an increase in distractions, listening now takes a lot more effort than before.

By deriving polling data from social media and quoting trending soundbites from Twitter and Facebook, real voices that may not be trending and of any interest to politicians, lobbyists, activists or business interests are losing ground.

Most people have gotten used to others not listening to what they want to say, so they have stopped demanding others to listen.

Fake accounts and bots are repeating the narrative across the internet to shape the perception as per need.