Food That Looks Great On Instagram

The past decade has seen the rise of the Instagrammable food trend, where restaurants have altered menus to prioritize visual uniqueness—often at the expense of taste. In a competitive social media landscape, the question for restaurateurs has been how to stand out and generate audience engagement in the form of likes, comments, and shares.

Under the assumption that creating unique food items will help businesses stand out and garner more engagement on social media, the Instagrammable food trend has given birth to novelty items like unicorn lattes and poop cafés.