- PHIL KNIGHT

Phil recognizes that although hard work and focus are required to succeed one must also persevere to find opportunities for success. Keep going, keep searching and eventually, luck finds you in the most unexpected places.

Phil pursued his calling in making athletes better by providing them with the best performance equipment they'll need.

As an athlete himself he had a passion for sports which he believes was his purpose- a life of meaning and creativity.

YOUR WHY WILL TRUMP ANYHOW!!

In an industry dominated by the likes of Adidas and Puma, Phil believed in providing high-quality for lo-cost products and he would have to import these products from Asia - a risky business plan but Phil pursued it nonetheless. It was not all smooth sailing with bankruptcy lurking in Nike's earl...

With failure comes WISDOM

Nothing can take away the invaluable lesson taught by failure. Failure is painful and pain is temporary.

• choose to learn from your situation, you can take what you've learned and become better.

Phil believed in the power of learning. Learning can take many forms :

• Reading

• Traveling

• Study

What is important is that you are constantly improving and that goes for life in general and in your profession.

GROWTH, GROWTH, GROWTH !!!

• Has a mission that the public agrees with and can support.

Nike's mission: “To bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.”

Your mission projects your values and beliefs.