"How Would You Feel If?"
We all have a great fear of losing what we own -what is MINE.
• Tap into those emotions of potentially losing something valuable
Examples:
• How would you feel if this decision led to your promotion? (the “if-success” trigger; “loss aversion” in absentia).
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We fear losing what we have more than we desire gaining something new. You might refuse to sell a losing stock because you don't want to accept the loss, even if it's a wise financial decision.
Loss aversion refers to the fact that we feel stronger emotions about losing something than we do about gaining the same thing.
For example: If you found $20 on the ground, you'd be pretty happy. But if you had $20 in your wallet and lost it, you'd be really unhappy.
Over the period of our time, we come over so many things that we get easily attached. Losing our attachements makes us sad but the only way we’ll survive or overcome them is by keeping those emotions in check — if we can keep steady no matter what happens no matter how many external events may fl...
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