Colour has incredible psychological power. Colours mean things. The colour palette should have 3โ4 or 5 colours so that you can talk about the strategy of what you do and what it is that you offer. Colours speak to consumers. Select colour not based on what is your favourite but on what consumers like and to which they respond.
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There are many products in your industry. Do you want to remain one or you want to be the BRAND?
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