Learn more about business with this collection
How to create a successful onboarding process
Why onboarding is crucial for customer retention
How to measure the success of onboarding
A particular layout or style needs to be maintained consistently across all your brand touchpoints.
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77 reads
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First of all, we need to have a logo. It should probably have very few clours. Do not have more than three colours.
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103 reads
Many companies fail to identify sound as part of the brand. "Intel is one such company that has made its signature sound," Bum, Bum, Bum, that when one hears it immediately recalls the brand, "Intel Inside."
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66 reads
A font is a brand identity like a logo. Have a font or two. Fonts also have a personality, like Serif Fonts, Son Serif Fonts, or handwritten fonts. Fonts say a lot about your brand, so choose ones that are consistent.
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89 reads
A business needs to build a personal brand. It is misunderstood that brand design means a logo. Everybody has a logo. There are 10 zillion logos in the world. So if you design a great logo, that's not a brand.
There are a few brand touch points like your website and email or print, broadcas...
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107 reads
The Tone of Voice: What does your brand sound like, formal, joky, informal, serious, funny, etc. The copy of your website or tweet or your writing.
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93 reads
There are millions of styles of photography and you need to choose the one that suits your brand which needs to be maintained consistently.
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77 reads
Like photography, there are millions of illustrations. Select the right one that syncs with your logo and colour palette consistently to establish a visual vocabulary for your brand that is recognisable.
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68 reads
Companies like Louis Vitton follow a pattern on all their bags. Meanwhile, Apple has a brushed metal finish on its products.
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82 reads
Colour has incredible psychological power. Colours mean things. The colour palette should have 3–4 or 5 colours so that you can talk about the strategy of what you do and what it is that you offer. Colours speak to consumers. Select colour not based on what is your favourite but on what consumer...
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62 reads
CURATED FROM
There are many products in your industry. Do you want to remain one or you want to be the BRAND?
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You need to ensure that your product has a strong brand identity that is consistent across all touchpoints from the label, packaging, website, and other communications.
This will give consumers an idea of what they can expect...
Is the idea that one needs to constantly adapt their leadership style to the ever changing environment in which they operate.
If a specific style works in one situation with one particular individual, that doesn’t mean we should adopt that style for all people and situations.
Early typewriters frequently jammed. When letters were typed in rapid succession, they sometimes stuck together.
The QWERTY layout was invented in 1878 as a response to this problem. The layout has stuck ever since. With the transition from typewriters to personal computer...
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