#4

We're usually persuaded by people who make it clear they understand us, that they relate to our concerns. So seek out those opportunities for connection. Ask questions and really listen to the answers.

Think about this in everything you write. What does your audience really want t...

What’s stopping you? 

1. Most people give up because everyone has told them what they can’t do, and it’s easier to stay safe in their comfort zone. So they sit on the fence, unable to decide, unable to act.
2.  But if you don’t make a choice, the choice will be made ...

When you think you know everything about a subject, it's time to check your views.

Seek out new viewpoints from others. Ask people in a nonthreatening way how their perspectives differ. 'Here's what I'm seeing. Do you see it differently?' Then compare points and see where you might ...