Figure out a way to establish your credibility within the first few paragraphs. If you are a top expert in your field, say so. Don’t assume that people are going to take the time to google you.
Are you writing about health as a non-physician? Are you writing about personal finance as a non-millionaire? You’ll need to overcome any skepticism readers may have about your credibility.
Reinforce your credibility throughout your story. Support your arguments with data. Use inline links to (non-paywalled) research.
This isn’t the New England Journal of Medicine. This is Medium. So don’t use footnotes.
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It gives tangible tips on how to write Medium stories that people will actually read.
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