#49

Girard observed that even when you put a group of kids together in a room full of toys, they’ll inevitably desire the same toy instead of finding their own toy to play with. A rivalry will emerge. Human see, human want.

Our capacity for imitation leads to envy. Babies’ inte...

Ask people to repeat their names. If it's hard, ask them to spell it for you. Repeat after them. 

If you forget, ask someone else from the group, "Hey, what was the name of the guy in a red shirt? I forgot." Do whatever you have to do to remember. And then call people by their names....

• It is quite simple, our nearly obsessive desire to be and to appear consistent with what we have already done (Commitment).

Toy Companies Strategy:

• Advertise one kind of a toy. Parents promise their kids they will buy it for them
• Before Christm...