We don’t want things that are too easily possessed or that are readily within reach. Desire leads us beyond where we currently are. Models are like people standing a hundred yards up the road who can see something around the corner that we can’t yet see.
So the way that a model describes something or suggests something to us makes all the difference. We never see the things we want directly; we see them indirectly, like refracted light.
Who are your models at work? At home? Who are the people influencing your buying decisions, your career path, your politics?
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The real reason we want what we want.
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