Nonprofit marketing is when nonprofit organizations use marketing strategies to promote their causes, movement, and the organization per sé. The primary reason in doing so is to raise funding and donations that will support the organization in carrying out its mission.
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Nonprofit marketing is beneficial in a number of ways if done right. Here, we'll learn about its importance, the steps to make it happen, and some ideas to get the ball rolling.
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You begin with a purpose. A purpose is the reason why your organization has begun a journey, guided by the deeply-held values and beliefs that inspire it to make a difference.
Your mission follows the path your organization sets to arrive at its destination: When someone asks you where you ...
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