Developing your nonprofit's key marketing message
Key messages exist so that people will have a consensus understanding of what your organization does. It provides two things: context to your mission and vision, and call to actions you want your audience to do.
In constructing your key message, consider five points:
- WHO are the individuals, groups, or communities you're serving?
- WHAT service does your organization do for them?
- WHY are you doing this service?
- WHERE is your impact focused?
- TO WHAT END: what are your expected end results?
1
1 read
CURATED FROM
IDEAS CURATED BY
Nonprofit marketing is beneficial in a number of ways if done right. Here, we'll learn about its importance, the steps to make it happen, and some ideas to get the ball rolling.
“
The idea is part of this collection:
Learn more about marketingandsales with this collection
How to create a strong portfolio
How to network and market yourself as a designer
How to manage time and prioritize tasks
Related collections
Similar ideas to Developing your nonprofit's key marketing message
Purpose vs Mission vs Vision
You begin with a purpose. A purpose is the reason why your organization has begun a journey, guided by the deeply-held values and beliefs that inspire it to make a difference.
Your mission follows the path your organization sets to arrive at its destination: When someone asks you where you ...
Be generous
Address these two key questions:
- What do you want to accomplish by delivering your presentation? If you are presenting a product to a customer, do you want to make the sale to meet your quota, or do you believe your product will make their life bette...
Picture Your Way to Success.
- Let us do an experiment. think about your favorite ice cream. Does the picture come to your mind? It does. Now think about pink elephants. In a fraction of a second, your mind will create the image.
- Start creating new mental pictures. If you fear public speaking, imagine you ...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates