Developing your nonprofit's key marketing message
Key messages exist so that people will have a consensus understanding of what your organization does. It provides two things: context to your mission and vision, and call to actions you want your audience to do.
In constructing your key message, consider five points:
- WHO are the individuals, groups, or communities you're serving?
- WHAT service does your organization do for them?
- WHY are you doing this service?
- WHERE is your impact focused?
- TO WHAT END: what are your expected end results?
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Nonprofit marketing is beneficial in a number of ways if done right. Here, we'll learn about its importance, the steps to make it happen, and some ideas to get the ball rolling.
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