• The first rating request should be as fast as possible. Maybe even in the onboarding. Introduced with the text "How is it going so far?"
• If the user completed a survey with a question "Why do you love the app?" use that text for the review. 
• After your first...

• You must also be able to change questions very easily. Simplest setup is to show typeform surveys on app open. Add app user id as a hidden parameter. This lets you change questions over time.
• Send two types of surveys out: trial cancel survey & product market...

Don’t hide old feature releases from new users. They aren’t as curious as you think. Take screen recordings of new features as you release them. Send email + push notification tips on how to use them. Send every 48 hrs. Start from the beginning for each new user

Hiring influencers (via TikTok mainly is essential). Use them to create content for ads, not for an ROI positive influencer campaign, that’s too hard to achieve on a small scale.

• Pay out influencers based on performance if you can. Again, this isn’t to make sure you’re...

Sales can account for 20% of total revenue:

• Christmas
• Black Friday
• New Years
• Memorial Day
• Labor Day
• Spring Sale
• Fall Sale
• Summer Sale
• Father’s Day
• Mother’s Day

Offer a discount like 50% off.

• Use native ad SDKs when you can. No need to use Appsflyer for Facebook ads.
• With FB, stick to Automated App Ads (AAA). They let you upload 50 images or videos and 5 sets of text. They handle the rest (including audience).
• Optimize for trial starts if you have enough events

When your paywall is dismissed w/o paying, ask why in a free response survey.

Use responses determine multiple choice Qs. Use a word cloud to analyse free responses.

Being able to remotely update your paywall is essential.

Use Firebase's Remote Config to alter pricing, text and images remotely. You can simulate a fully remotely-configurable paywall by using images as static UI elements.

• Target users with ad creatives, not with ad settings. Its always cheaper to cast a wider net with open targeting – videos & text will attract users who resonate with the problem your solving and the solution you are advertising.
• Ask “who do you think would benefit most from using you...

Seeing paywalls is key for revenue on consumer apps. 

• Most important metric is App Install → Paywall. Revenue moves (almost linearly) with this metric.
• Second most important metric. Paywall views per free user. Around the 7th paywall view on av...

Create in-app events via App Store Connect. Titles you use can rank organically in search results.

Hint: If you choose a start date of around 1hr after you submit for review, your app review will be expidited.

You must balance completion rates and paywall conversion rates. Higher completion rate = more paywall views. Longer onboarding = higher paywall conversion rates (due to sunk cost bias).

• Personal info like name, age, email etc. have the lowest completion rates. Offload as much as possib...

Run drip campaigns:

1. Lower prices on day 0, day 3, day 7, day 14, day 30.
2. Send reminders via push but also SMS or email
3. Link to web checkout: You should have a URL like http://appname.com/checkout?app_user_id=100… that deep links to ...

Hide a cheaper priced plan in your subscription group. For ex, offer users $89.99/yr in app, but add a $59.99/yr product called Secret Discount.

When users go to cancel, they'll see the discount. I've seen setups increase revenue by 10%.

If the user cancels their trial, add a floating...