ASO Keyword Payloading
Keyword at the beginning of your Title and Subtitle carry far more weight than those at the end. Frontload ing keywords is a popular hack. This is the time to care LESS about your brand and MORE about being practical.
Use Apple Ads to find the best keywords for your description:
- Overpay for clicks if you need to. Don't worry about profitability
- Send keyword attribution to your analytics tracking & see which have highest install to paid conversion & 30d retention rates.
- Take the top result & change your app's title to “Keyword - App Name”.
- Use the rest in your subtitle. Don’t worry about grammar.
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