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Whether or not you should pursue a catalogue strategy is a question that deserves significant thought. As digital marketing becomes more complex, it may make a lot of sense to send out correctly designed catalogues to the right customers. For e-commerce retailers without physical stores, catalogues can effectively mimic stores’ sensory experiences to enhance customer affinity.
Multichannel retailers can add an effective catalogue marketing channel to their store and e-commerce channel strategies.
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Catalogues featuring hedonic products have 120% higher marketing ROI than utilitarian products, consistent with psychological theories. Higher-priced products also achieved 50% higher marketing ROI compared to lower-priced products.
The finding that the catalogue’s effectiveness is product-...
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As retailers and brands increasingly compete beyond mere performance attributes to win the hearts and minds of consumers, they ought to think carefully about the aesthetic design aspects of their marketing programs. High-quality physical catalogues with stunning imagery combined with compelling n...
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The costs of digital advertising are skyrocketing. By some metrics, prices on major platforms such as Meta, Google, and TikTok grew by anywhere from 61–184% year-over-year
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The audience for catalogues is growing, even as the pandemic subsides. The emerging remote/hybrid work culture and consumers’ increased screen time will make analogue experiences such as catalogues increasingly appealing and effective.
Just photos Vs Photos with text: While both designs ar...
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