The Rise Of Paper Catalogues

The audience for catalogues is growing, even as the pandemic subsides. The emerging remote/hybrid work culture and consumers’ increased screen time will make analogue experiences such as catalogues increasingly appealing and effective. 

Just photos Vs Photos with text: While both designs are effective compared to not receiving the catalogues, designs with photos and textual narratives are 40% more effective in sales and customer engagement than designs with only photos and product names.