The Bottom Line

As retailers and brands increasingly compete beyond mere performance attributes to win the hearts and minds of consumers, they ought to think carefully about the aesthetic design aspects of their marketing programs. High-quality physical catalogues with stunning imagery combined with compelling narratives can create the sensory awe that would be hard to replicate on a digital screen.

These sensory experiences can then lead to long-lasting impressions and stronger relationships with customers, and translate competitive advantage for the company.