Ideas from books, articles & podcasts.
While most food fads are due to them having a particular quality, like health benefits, this hasn't been the case with Pink Salt.
The sudden rise of Pink Salt has nothing to do with the wellness advantages but with timing and marketing.
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As a lesson for marketers, the popularity of pink salt has been due to various dynamics in food, media, and health.
"We’ve been told we’re not supposed to eat salt, but we need to, and we’re biologically compelled to, and flavor doesn’t work without it. So we had to find some way to understand this tension between the existential terror of eating it and the physiological reality of needing it. What we did w...
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