While most food fads are due to them having a particular quality, like health benefits, this hasn't been the case with Pink Salt.
The sudden rise of Pink Salt has nothing to do with the wellness advantages but with timing and marketing.
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As a lesson for marketers, the popularity of pink salt has been due to various dynamics in food, media, and health.
Pink salt might be pretty, but it wouldn’t have reached its current popularity without a significant boost from trendy notions of wellness. Some point out the pink color, w...
Most food processing done for centuries has been to soften the food, give it some shelf life and add flavour. Techniques like pasteurisation or salting also make food safer to eat and allow people to take it with them while travelling.
Some processed foods, however, bear little resemblance...
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