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Greenwashing is a strategy to deceive consumers who are looking to buy ethical products. Even though a company claims that its products, its components or its practices are environmentally friendly, they are not. The only thing that they've changed is their marketing strategy.
The goal of greenwashing is only to make a profit. They are taking advantage of collective awareness linked to global warming.
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Green products are seen on the Internet and in stores and go by multiple names, like eco-friendly, all-natural and organic, but these terms are not always meaningful.
Most so-called "green" products are not as virtuous as we believe. To ride the wave of sustainable development, some compa...
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B2C marketing refers to a marketing strategy that’s designed for a company that markets its products or services directly to consumers.
They can operate online, in brick-and-mortar stores, or both.
The global corporation accepts that technology drives consumers toward the same goals:
Managerially advanced corporations have been eager to offer what customers really want rather than wha...
Serious brands that take an informal approach on the platform get a lot more praise and attention, resulting in higher free impressions.
Consumers have evolved; they now want a brand they can relate to and feel a deeper connection with than just a traditional transactional ...
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