Customer Churn vs Revenue Churn
- Customer churn refers to how many individual customers have deleted their accounts, cancelled their subscriptions, or not logged in for X amount of time.
- Revenue churn focuses on the value of these customers, and measures the monetary loss of the future transactions rather than the loss of relationship.
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Reducing churn for digital products.
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Build Workflows Around Your Customer Churn Red Flags
Set up a workflow to determine which triggers to use based on the churn risk factors you’ve identified.
For SaaS providers, you might look for customers that haven’t logged into their account for X number of days, didn’t complete the onboarding, or have stopped using your product.
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