Identifying The Source of the Churn 2/2
- Bloated price point. If the price isn’t justified by the value the product provides, customers will likely search for an alternative.
- Reduced functionality. Did you scrap a feature that you thought no one liked? If you then see floods of users abandoning your product, it’s probably missed!
- Unmet needs. Quite simply, your product doesn’t meet the need or solve the problem the way the customer thought it would.
- Poor customer service. Word of mouth is a powerful thing, and a bad customer service experience can ruin a customer relationship for life.
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Reducing churn for digital products.
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