How to Reduce Churn 1/2 - Deepstash
Upskilling: Preparing For The Future

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Upskilling: Preparing For The Future

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How to Reduce Churn 1/2

Re-brand

While not a step that should be taken lightly, if your product/service is one of the older ones on the market, it could have fallen out of fashion. Branding is a very powerful thing, and customers are paying attention to design now more than ever!

Talk to your customers

If you’ve ever cancelled a subscription before, you’ve most likely been on the receiving end of a ‘we’re sorry to see you go’ message, along with a short survey about why you’ve decided to cancel.

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How to Reduce Churn 1/2

Damage control

Recovering from a loss of trust is hard, but not impossible. The key is not to shy away from the conflict, but to lean into it. Pretending that the controversy doesn’t exist will only deepen the distrust between you and your customers.

Reward...

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Identifying The Source of the Churn 1/2

  • Competitors. If a new competitor has appeared in your industry and is making some serious waves, it’s natural to expect a peak in your churn rate as customers shift.
  • False advertising/disingenuous marketing. This is why marketing teams deserve a lot ...

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Product School

 If your business is a bucket, you can keep pouring as much water (customers) as you want into it, but if you have a lot of leaks, you’ll never fill the bucket. Without filling the bucket, you’ll never achieve growth.

PRODUCT SCHOOL

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Customer Churn vs Revenue Churn

  • Customer churn refers to how many individual customers have deleted their accounts, cancelled their subscriptions, or not logged in for X amount of time.
  • Revenue churn focuses on the value of these customers, and measures the monetary loss o...

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Identifying The Source of the Churn 2/2

  • Bloated price point. If the price isn’t justified by the value the product provides, customers will likely search for an alternative.
  • Reduced functionality. Did you scrap a feature that you thought no one liked? If you then see flood...

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yugjain

Generalist. Great minds discuss ideas, average minds discuss events, small minds discuss people.

Reducing churn for digital products.

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