Individual effects

We make more than 200 food decisions a day, and most of these appear to be habitual, which means we eat without thinking about what or how much food we consume.

A new study found weight-loss interventions that are based on forming new habits, and breaking old habits is the key to a heal...

The economic theory of expected utility maximization says that people will act out of rational self-interest. But psychologist Daniel Kahneman showed that it is incorrect.

• Common cognitive biases cause people to use faulty reasoning to make ...

We make decisions based on the information that we have. However, we tend to be more reliant on the negative more than the positive. This causes two outcomes:

1. Risk aversion – where we prefer an assured outcome over a gamble with a higher expected outcome; and

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