You should always endeavor to make customers relate to your brand. You simply need to appeal by making them feel that you fully understand their needs.

Consumer brands like Nike and Coca-Cola find it easier to find the dots to connect when it comes to mass appeal. The most importan...

Consumers know what they want, how they want it and when they want it. Once you tap into their mindset, you can realize innumerable benefits. Through your social media and advertising channels, you can invite them to share their ideas. Your job is to sit back and spot tal...

This concept is somewhat akin to blogging. During the webinar sessions, the customers can share a couple of nuggets of wisdom that lead to success in their trades. Doing this allows them to share just how much they’ve been able to grow thanks to your efforts. In effect, they’ll b...

While social media was conceptualized to help people connect, the platforms also have a business edge waiting to be exploited. Having a social media presence can help you reach out to the 2.62 billion users on the various platforms.

The end game here is not to have a large number of followe...

Excitingly, live video has announced its arrival on the social media scene with a bang. Getting to watch a celebrity while they’re live on social media presents consumers with a special moment to connect.

“As a marketer, you should seek to work with influencers to promote your p...

1. Customer Case Studies
2. Humanize
3. Flex on Social Media
4. Webinars
5. Go Live!
6. Personalize Customer Communications
7. Crowdsource Concepts