Learn more about communication with this collection
How to create a successful onboarding process
Why onboarding is crucial for customer retention
How to measure the success of onboarding
6. Personalize Customer Communications
Various sensors in the product packaging are expected to provide retailers with a glimpse of how to better their inventories. Using this information, the retailers hope to be able to boost their customer experience offering.
At present, this data has aptly been given the “digital voice” moniker. This is because it represents what consumers’ needs. The fact that it can be stored and analyzed for future use means that retailers will be able to continually improve their services.
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2. Humanize
You should always endeavor to make customers relate to your brand. You simply need to appeal by making them feel that you fully understand their needs.
Consumer brands like Nike and Coca-Cola find it easier to find the dots to connect when it comes to mass appeal. The most importan...
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210 reads
7. Crowdsource Concepts
Consumers know what they want, how they want it and when they want it. Once you tap into their mindset, you can realize innumerable benefits. Through your social media and advertising channels, you can invite them to share their ideas. Your job is to sit back and spot tal...
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163 reads
4. Webinars
This concept is somewhat akin to blogging. During the webinar sessions, the customers can share a couple of nuggets of wisdom that lead to success in their trades. Doing this allows them to share just how much they’ve been able to grow thanks to your efforts. In effect, they’ll b...
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1. Customer Case Studies
Customer case studies provide the perfect avenue for you proudly to showcase your success.
Storytelling is at the heart of the case study presentation. Providing real results about how your collaboration with your customers’ industry peers made a difference...
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3. Flex on Social Media
While social media was conceptualized to help people connect, the platforms also have a business edge waiting to be exploited. Having a social media presence can help you reach out to the 2.62 billion users on the various platforms.
The end game here is not to have a large number of followe...
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191 reads
5. Go Live!
Excitingly, live video has announced its arrival on the social media scene with a bang. Getting to watch a celebrity while they’re live on social media presents consumers with a special moment to connect.
“As a marketer, you should seek to work with influencers to promote your p...
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7 Ways to Get Your Customers Involved in Your Content
- Customer Case Studies
- Humanize
- Flex on Social Media
- Webinars
- Go Live!
- Personalize Customer Communications
- Crowdsource Concepts
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496 reads
CURATED FROM
CURATED BY
Customer engagement is enhanced when brands motivate customers to get involved in the content creation process. A good customer engagement strategy is necessary to bring about impressive and unprecedented customer loyalty levels.
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Introverts are better listeners.
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