6. Personalize Customer Communications
Various sensors in the product packaging are expected to provide retailers with a glimpse of how to better their inventories. Using this information, the retailers hope to be able to boost their customer experience offering.
At present, this data has aptly been given the “digital voice” moniker. This is because it represents what consumers’ needs. The fact that it can be stored and analyzed for future use means that retailers will be able to continually improve their services.
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Customer engagement is enhanced when brands motivate customers to get involved in the content creation process. A good customer engagement strategy is necessary to bring about impressive and unprecedented customer loyalty levels.
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