You should always endeavor to make customers relate to your brand. You simply need to appeal by making them feel that you fully understand their needs.

Consumer brands like Nike and Coca-Cola find it easier to find the dots to connect when it comes to mass appeal. The most important thing is to try.

A good attempt consists of finding individuals in-house who are passionate about what the company represents.

While social media was conceptualized to help people connect, the platforms also have a business edge waiting to be exploited. Having a social media presence can help you reach out to the 2.62 billion users on the various platforms.

The end game here is not to have a large number of followers.

You can leverage the power of social media by posing questions to followers and engaging with them. Once you pair this tactic with the provision of quality content, you’re in the box seat.

This concept is somewhat akin to blogging. During the webinar sessions, the customers can share a couple of nuggets of wisdom that lead to success in their trades. Doing this allows them to share just how much they’ve been able to grow thanks to your efforts. In effect, they’ll be promoting you without really knowing it.

Webinars are unique in that contributors can provide in-depth analysis and have live chat sessions.

Excitingly, live video has announced its arrival on the social media scene with a bang. Getting to watch a celebrity while they’re live on social media presents consumers with a special moment to connect.

“As a marketer, you should seek to work with influencers to promote your product or service.”

Various sensors in the product packaging are expected to provide retailers with a glimpse of how to better their inventories. Using this information, the retailers hope to be able to boost their customer experience offering.

At present, this data has aptly been given the “digital voice” moniker. This is because it represents what consumers’ needs. The fact that it can be stored and analyzed for future use means that retailers will be able to continually improve their services.

Consumers know what they want, how they want it and when they want it. Once you tap into their mindset, you can realize innumerable benefits. Through your social media and advertising channels, you can invite them to share their ideas. Your job is to sit back and spot talents and great money-making ideas.

One company that has been able to successfully do this in recent times is Starbucks. The Frappuccino-makers conceptualized a microsite where users could share smart ideas.