7. Crowdsource Concepts
Consumers know what they want, how they want it and when they want it. Once you tap into their mindset, you can realize innumerable benefits. Through your social media and advertising channels, you can invite them to share their ideas. Your job is to sit back and spot talents and great money-making ideas.
One company that has been able to successfully do this in recent times is Starbucks. The Frappuccino-makers conceptualized a microsite where users could share smart ideas.
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Customer engagement is enhanced when brands motivate customers to get involved in the content creation process. A good customer engagement strategy is necessary to bring about impressive and unprecedented customer loyalty levels.
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