7. Crowdsource Concepts - Deepstash
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Onboarding Matters

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7. Crowdsource Concepts

7. Crowdsource Concepts

Consumers know what they want, how they want it and when they want it. Once you tap into their mindset, you can realize innumerable benefits. Through your social media and advertising channels, you can invite them to share their ideas. Your job is to sit back and spot talents and great money-making ideas.

One company that has been able to successfully do this in recent times is Starbucks. The Frappuccino-makers conceptualized a microsite where users could share smart ideas.

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1. Customer Case Studies

1. Customer Case Studies

Customer case studies provide the perfect avenue for you proudly to showcase your success.

Storytelling is at the heart of the case study presentation. Providing real results about how your collaboration with your customers’ industry peers made a difference...

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2. Humanize

2. Humanize

You should always endeavor to make customers relate to your brand. You simply need to appeal by making them feel that you fully understand their needs.

Consumer brands like Nike and Coca-Cola find it easier to find the dots to connect when it comes to mass appeal. The most importan...

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6. Personalize Customer Communications

6. Personalize Customer Communications

Various sensors in the product packaging are expected to provide retailers with a glimpse of how to better their inventories. Using this information, the retailers hope to be able to boost their customer experience offering.

At present, this data has aptly been given the “d...

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4. Webinars

4. Webinars

This concept is somewhat akin to blogging. During the webinar sessions, the customers can share a couple of nuggets of wisdom that lead to success in their trades. Doing this allows them to share just how much they’ve been able to grow thanks to your efforts. In effect, they’ll b...

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5. Go Live!

5. Go Live!

Excitingly, live video has announced its arrival on the social media scene with a bang. Getting to watch a celebrity while they’re live on social media presents consumers with a special moment to connect.

As a marketer, you should seek to work with influencers to promote your p...

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3. Flex on Social Media

3. Flex on Social Media

While social media was conceptualized to help people connect, the platforms also have a business edge waiting to be exploited. Having a social media presence can help you reach out to the 2.62 billion users on the various platforms.

The end game here is not to have a large number of followe...

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7 Ways to Get Your Customers Involved in Your Content

7 Ways to Get Your Customers Involved in Your Content

  1. Customer Case Studies
  2. Humanize
  3. Flex on Social Media
  4. Webinars
  5. Go Live!
  6. Personalize Customer Communications
  7. Crowdsource Concepts

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Customer engagement is enhanced when brands motivate customers to get involved in the content creation process. A good customer engagement strategy is necessary to bring about impressive and unprecedented customer loyalty levels.

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7. Validation

People share because they want to get a boost, believe they are good, believe they’re smart, or believe they’re worthy. They want to feel positive about themselves and their place in the world.

If you can reassure them of this and offer a way to project their essentially goodness to the wor...

The Natural Genius

The Natural Genius

This is the equivalent of a fixed mindset. Natural geniuses think they should always be smart, be fast learners, or excel at everything they’re taught.

They have a tendency to look at the pros in their field and wonder: _Why am I not there...

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