A few examples of brands that have successfully used humor

A genuine smile can make a lasting first impression and make others feel comfortable. According to Carnegie, a smile has a positive effect on both the giver and receiver. It shows warmth, friendliness, and openness to others.

Benefits of a W...

Being consistently funny establishes a good first impression, makes people like you, and is a sought after trait for new relationships.

Research also says that participating in a humorous task (like having someone wear a blindfold while the other person te...

Having a strong emotional connection with the brand makes many of us succumb to the famous reality distortion field, where we are absolutely okay with paying top dollar for their products.

The truth is we are not buying the product, but are enhancing our own identity due to the su...