Why Brands Need to Make You Smile and Laugh: The Importance of Humour in Purchase | ScroogeMarketer - Deepstash
How to Sell Anything

Learn more about marketingandsales with this collection

Effective communication

Persuasion techniques

Closing a sale

How to Sell Anything

Discover 81 similar ideas in

It takes just

12 mins to read

Role of humor in a purchase decision

Role of humor in a purchase decision

Humour is an important factor in your purchasing decision, and it can be the difference between choosing one product over another. In this blog post, we'll discuss the importance of humor in branding and how you can use it to your advantage. Customers want brands to make them smile and laugh.

11

168 reads

The benefits of humor in marketing

The benefits of humor in marketing

  • Humour is often seen as a tool to lighten the mood, but it can also be used for marketing campaigns that use humor
  • They make people remember the campaign and are more likely to share it with friends
  • Build a rapport with potential customers
  • A little humor can go a long way in helping a company to stand out from the crowd

10

136 reads

How to use humor the right way

How to use humor the right way

  • Ensure that the humor is appropriate for your brand and target audience
  • Make sure the humor is relevant to your product or service
  • Use it sparingly
  • A little bit of humor can go a long way, but if you use it too much it can become tiresome and ineffective

11

126 reads

A few examples of brands that have successfully used humor

A few examples of brands that have successfully used humor

  • Old Spice
  • Burger King
  • Zomato
  • Amul
  • The content of Amul is ridiculously witty. It makes the customers smile and also creates a top-of-mind recall for the product.

10

149 reads

The risks of using humor in marketing

The risks of using humor in marketing

  • Appropriate humor is key
  • If you use jokes that are too edgy or offensive, you could alienate potential customers
  • Too much, it can become tiresome and ineffective
  • There is always the risk that something could go wrong

11

138 reads

CURATED BY

weeklyconcepts

Management concepts explained like tweets.

CURATOR'S NOTE

Humour is a powerful marketing tool because it can help you connect with customers on a personal level. Here are a few ways.

β€œ

stash-superman-illustration

Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

5,740 Reviews

App Store

4.7

72,690 Reviews

Google Play

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

β€œ

samz905

Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

β€œ

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

β€œ

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

β€œ

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

β€œ

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

β€œ

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

β€œ

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

β€œ

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

β€”

Access to the mobile app

β€”

Unlimited idea saving & library

β€”

β€”

Unlimited history

β€”

β€”

Unlimited listening to ideas

β€”

β€”

Downloading & offline access

β€”

β€”

Personalized recommendations

β€”

β€”

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates