Why Brands Need to Make You Smile and Laugh: The Importance of Humour in Purchase | ScroogeMarketer
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Role of humor in a purchase decision
Humour is an important factor in your purchasing decision, and it can be the difference between choosing one product over another. In this blog post, we'll discuss the importance of humor in branding and how you can use it to your advantage. Customers want brands to make them smile and laugh.
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The benefits of humor in marketing
- Humour is often seen as a tool to lighten the mood, but it can also be used for marketing campaigns that use humor
- They make people remember the campaign and are more likely to share it with friends
- Build a rapport with potential customers
- A little humor can go a long way in helping a company to stand out from the crowd
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How to use humor the right way
- Ensure that the humor is appropriate for your brand and target audience
- Make sure the humor is relevant to your product or service
- Use it sparingly
- A little bit of humor can go a long way, but if you use it too much it can become tiresome and ineffective
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A few examples of brands that have successfully used humor
- Old Spice
- Burger King
- Zomato
- Amul
- The content of Amul is ridiculously witty. It makes the customers smile and also creates a top-of-mind recall for the product.
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The risks of using humor in marketing
- Appropriate humor is key
- If you use jokes that are too edgy or offensive, you could alienate potential customers
- Too much, it can become tiresome and ineffective
- There is always the risk that something could go wrong
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IDEAS CURATED BY
CURATOR'S NOTE
Humour is a powerful marketing tool because it can help you connect with customers on a personal level. Here are a few ways.
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