Presentation Matters - Deepstash

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4 Pitfalls of Storytelling and How to Avoid Them

Presentation Matters

How a good story is presented to the audience matters.
Brands who don't take professional help in communicating stories end up with a confusing, badly edited and incoherent narrative that is a put-off.

Detailed stories with vivid examples can intrigue the audience, leading to successful communication.

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SIMILAR ARTICLES & IDEAS:

Storytelling is...
Storytelling is...
...the process of using fact and narrative to communicate something to your audience. Some stories are factual, and some are embellished or improvised in order to better explain the core message.
Why we tell stories
  • Stories solidify abstract concepts and simplify complex messages;
  • Stories bring people together: stories connect us through the way we feel and respond to them;
  • Stories inspire and motivate, by tapping into people’s emotions and baring both the good and bad.
Good stories are …
  • Entertaining. Good stories keep the reader engaged and interested in what’s coming next.
  • Educational. Good stories spark curiosity and add to the reader’s knowledge bank.
  • Universal. Good stories are relatable to all readers and tap into emotions and experiences that most people undergo.
  • Organized. Good stories follow a succinct organization that helps convey the core message and helps readers absorb it.
  • Memorable. Whether through inspiration, scandal, or humor, good stories stick in the reader’s mind.
Dramatic strategy ...
Dramatic strategy ...
  • ... moves audiences, 
  • empowers them to play a role and 
  • realigns them with a higher purpose.

The method was flawlessly employed by St...

Dramaturgical model of communication

Focus on communicating meaning by enabling followers to become emotionally invested in change by being part of the larger narrative.

This communication approach spurs its constituency through imagination towards a common goal. 

Considerations for dramaturgical approach
  • Leaders should "manufacture" meaning.
  • Narratives are enhanced when storytellers bring the audience into the present
Matthew Luhn

“When you share a personal, professional moment where you’ve changed in a positive way, you inspire people. That's..."

Matthew Luhn
Closing A Hiring Pitch

Bring the hiring pitch home with personal stories that show how people authentically live out your company’s mission. Pixar’s films often start from a real, personal story.

Your company’s big-picture mission might be inspiring, but it’s not necessarily personal. You can make it more personal by peppering your pitches with personal anecdotes about ways that you’ve changed.

Feeding Interest With The Promise Of Change

After you’ve hooked your audience/candidate, you need to catch their attention and get the story moving by animating it with change and transformation. In Pixar’s movies, that change isn’t just about reversals of fortune—they’re about personal transformation.

Great stories promise to change the life of the protagonist who we imagine ourselves to be, if not our own. In light of that, recruiters should focus on how candidates’ lives will change—not just their day-to-day tasks, but also how the new role will change the way they feel.