Presentation Matters - Deepstash

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Presentation Matters

How a good story is presented to the audience matters.
Brands who don't take professional help in communicating stories end up with a confusing, badly edited and incoherent narrative that is a put-off.

Detailed stories with vivid examples can intrigue the audience, leading to successful communication.

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MORE IDEAS FROM THE SAME ARTICLE

Even when brands know the value of communicating through stories, it is hard to create truly powerful narratives.

An impactful story usually involves empathetic and authentic people overcoming challenges, which can inspire, entertain and inform audiences.

Mismanaged story platforms, disconnected programs and teams with conflicting guidelines can botch up a good story. If there are too many stories, the impact is diluted.

Having a signature story, which is integrated, coherent and authentic can make organizations avoid these four pitfalls...

Today, brand perceptions and relationships are increasingly difficult to maintain, due to constraints of limited budgets, a whole lot of options, and audiences who are distracted, disinterested and skeptical. Reciting endless facts and figures cannot hold the audience interest or ensure any...

The assumption that the audience will logically look at the facts and figures and make the right choice is fundamentally flawed. Audiences ignore most factual data, which even if repeated often, is forgotten or distorted.

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Storytelling is...

...the process of using fact and narrative to communicate something to your audience. Some stories are factual, and some are embellished or improvised in order to better explain the core message.

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Persuasion through storytelling

Stories are a very integral part of being persuasive. 

Stories trump data when it comes to persuasion because stories are easier to understand and relate to.

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Three-Act storytelling structure

One of the oldest and most straightforward storytelling formulas:

  • Setup: Set the scene and introduce the character(s)
  • Confrontation or “Rising action” : Present a problem and build up the tension
  • Resolution: Resolve the problem

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