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A good story moves us

A good story can make us laugh or cry, our bodies can tense with a dramatic horror movie, or we are flooded with relief when the hero comes to the rescue. This experience is called transportation.

Transportation allows us to experience a story's movement through its characters. The characters' struggles and their rewards become our own.

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@harleyjj

created an idea from a article:

MARKETINGLAND

The science of storytelling

marketingland.com

MORE IDEAS FROM THE SAME ARTICLE

Metaphors are the most basic stories

"Metaphor" means "to transfer." Like stories, metaphors subconsciously encode complex ideas.

Stories make ideas real

The same parts of our brain we use to smell or to wave also help us understand the words we use to describe those experiences.

Why storytelling works

Stories are like instruction manuals that explain how we move from one state of being to another.

Our relationship with stories

Good stories catch your attention, connects you by drawing you in and move you to action. Stories that don't capture your attention will fail to deliver their message.