The science of storytelling - Deepstash

Bite‑sized knowledge

to upgrade

your career

Ideas from books, articles & podcasts.

published 5 ideas

The science of storytelling

marketingland.com

Stories are like instruction manuals that explain how we move from one state of being to another.

Stories help us imagine how we can improve our own lives or avoid unpleasant consequences. Because we can imagine living out the consequences of certain choices, we are often inspired to...

11

STASHED IN:

469

A good story can make us laugh or cry, our bodies can tense with a dramatic horror movie, or we are flooded with relief when the hero comes to the rescue. This experience is called transportation.

Transportation allows us to experience a story's movement through its characters

9

STASHED IN:

377

Good stories catch your attention, connects you by drawing you in and move you to action. Stories that don't capture your attention will fail to deliver their message.

When participants remain engaged with a story and see characters overcome conflicts, they will empathi...

6

STASHED IN:

347

"Metaphor" means "to transfer." Like stories, metaphors subconsciously encode complex ideas.

We find metaphors so gripping because we process them with sense or motor imagery in terms of those physical experiences. For instance, "I saw the light" or "I ran out of time."

6

STASHED IN:

371

The same parts of our brain we use to smell or to wave also help us understand the words we use to describe those experiences.

These neurological insights bring much-needed substance to the storytelling conversation.

6

STASHED IN:

341

0 Comments

Discover and save more ideas by creating a

FREE

Deepstash account.

Develop a

reading habit

, save

time

and create an amazing

knowledge library

.

GET THE APP: