Ideas from books, articles & podcasts.
"Metaphor" means "to transfer." Like stories, metaphors subconsciously encode complex ideas.
We find metaphors so gripping because we process them with sense or motor imagery in terms of those physical experiences. For instance, "I saw the light" or "I ran out of time."
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A good story can make us laugh or cry, our bodies can tense with a dramatic horror movie, or we are flooded with relief when the hero comes to the rescue. This experience is called transportation.
Good stories catch your attention, connects you by drawing you in and move you to action. Stories that don't capture your attention will fail to deliver their message.
The same parts of our brain we use to smell or to wave also help us understand the words we use to describe those experiences.
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