“Catch a man a fish, and you can sell it to him . Teach a man to fish, and you ruin a wonderful business opportunity.”
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To start a business, you need three things:
Ask three questions for every idea:
“An ounce of action is worth a ton of theory.”
“A desk is a dangerous place from which to view the world.”
“Your time is limited, so don’t waste it living someone else’s life.”
We tend to default to talking about features, but since most purchases are emotional decisions, it’s much more persuasive to talk about benefits.
Example: A feature is descriptive (“These clothes fit well and look nice”) and a benefit is the value someone receives from the item in question ...
“Remind people that profit is the difference between revenue and expense. This makes you look smart.”
“Passion, though a bad regulator, is a powerful spring.”
……“A successful partnership (or any type of collaboration) should create a combined business which is at least 33 percent larger than the sum of what the two individuals could achieve on their own.
Strategy 1: Dig Deeper to Uncover Hidden Needs
Strategy 2: Make Your Customer a Hero
Strategy 3: Sell What People Buy
Also, having a high-end version creates an “anchor price.” When we see a sup...
"A good idea should be like a girl's skirt; long enough to cover the subject and short enough to create interest."
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If you need additional help, therapy can be a wonderful resource to provide you with support and new tools to assist in letting go.
Cognitive-Behavioral Therapy, for example, is a short-term treatment model with measurable goals that can teach you how to change unhelpful, negative a...
Human life is full of struggles, there are no two opinions in this, it is meant to say that the responsibility of man to fulfill different obligations at different stages of his age falls on his shoulders. Money can be only earned by doing some business or job. In such a situation, when the perso...
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