by Chris Guillebeau
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“Passion, though a bad regulator, is a powerful spring.”
To start a business, you need three things:
Ask three questions for every idea:
Strategy 1: Dig Deeper to Uncover Hidden Needs
Strategy 2: Make Your Customer a Hero
Strategy 3: Sell What People Buy
“Catch a man a fish, and you can sell it to him . Teach a man to fish, and you ruin a wonderful business opportunity.”
“A desk is a dangerous place from which to view the world.”
“An ounce of action is worth a ton of theory.”
Also, having a high-end version creates an “anchor price.” When we see a superhigh price, we tend to consider the lower price as much more reasonable … thus creating a fair bargain in our minds.
“Remind people that profit is the difference between revenue and expense. This makes you look smart.”
We tend to default to talking about features, but since most purchases are emotional decisions, it’s much more persuasive to talk about benefits.
Example: A feature is descriptive (“These clothes fit well and look nice”) and a benefit is the value someone receives from the item in question (“These clothes make you feel healthy and attractive”).
……“A successful partnership (or any type of collaboration) should create a combined business which is at least 33 percent larger than the sum of what the two individuals could achieve on their own.
“Your time is limited, so don’t waste it living someone else’s life.”
reading habits, gather your
remember what you readand stay ahead of the crowd!
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“I am just a child who has never grown up. I still keep asking these 'HOW' and 'WHY' questions. Occasionally, I find an answer.” — Stephen Hawking
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