Next comes the external belief change: what does this opportunity mean for other people? What does it mean for our team? For our organization? For our industry as a whole? Make this part about other stakeholders in particular.
Lastly, the stack or the sales is where you get to pitch and monetize your offerings, but not before they realize how much money they’ll make for believing in you. This part is about mutual growth and it tells people that they need to invest in themselves by investing in you.
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