TOM HANKS

Sometimes we can get fixated on which tools we will be using when telling a story. We get caught up thinking about which social media platform the story will fit best.

The best question to ask ourselves always when telling a story is if it's a strong story or if it has an impact. It's impo...

View your life as an inspirational tale, not a horror movie. The stories we tell ourselves and the roles we play determine the quality and direction of our lives. I regularly work with realtors (an industry that, admittedly, has a tough row to hoe these days). The best ones are a...

Our brain enjoys information in the story format. Because stories are easy to remember and stories connect with the audience by an emotional bond. 

Remember the difference between reporting a story and telling a story. Storytelling is telling the stories with em...