Florian Mueck’s 5 Dimensions Of Persuasion - Deepstash
Florian Mueck’s 5 Dimensions Of Persuasion

Florian Mueck’s 5 Dimensions Of Persuasion

So far, so good. But when it comes to creating and delivering a presentation ourselves, it’s useful to think about how these classic modes of persuasion might be used in practice.

Author and consultant Florian Mueck suggests that we look at the three modes in a slightly different way to help us make sense of what they mean. For Mueck, Aristotle’s three modes break down into five dimensions, with logos being exclusively content-driven, but ethos and pathos having two dimensions: a content and a delivery side.

That means that we need to be aware not just of what we say but also of how we say it.

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“An idea is something that won’t work unless you do.” - Thomas A. Edison

On presenting, appealing, persuading, influencing and communicating, and on seeing presentations as an ebb and flow caused by our own gravity, a tide under our control and to our service, not the other way around.

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