The 3 Types Of Credibility
For our audience to believe in us, we must persuade people of our competence and character: our credentials. With public speaking, there are three types of credibility:
- initial credibility: our credibility prior to our presentation, based on our credentials, reputation and level of renown.
- derived credibility: the credibility we develop while delivering our speech, based on our professionalism and the quality and delivery of our presentation.
- terminal credibility: the credibility we have gained or lost after delivering our speech – the lasting impression people have of us as a speaker.
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On presenting, appealing, persuading, influencing and communicating, and on seeing presentations as an ebb and flow caused by our own gravity, a tide under our control and to our service, not the other way around.
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