Working Backwards: “Inventing” Logos - Deepstash

Working Backwards: “Inventing” Logos

In A Modest Book About How to Make an Adequate Speech, writer and performer John-Paul Flintoff suggests that we “invent” what we want to say by asking six key questions:

  1. Who are we talking to?
  2. What do we intend to talk about?
  3. What are we talking about?
  4. Where will we be speaking?
  5. And when?
  6. And, finally (bearing in mind the answers to questions 1-5), how?

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xarikleia

“An idea is something that won’t work unless you do.” - Thomas A. Edison

On presenting, appealing, persuading, influencing and communicating, and on seeing presentations as an ebb and flow caused by our own gravity, a tide under our control and to our service, not the other way around.

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Think Outside The Box

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