Value Innovation: The Cornerstone of Blue Ocean Strategy - Deepstash
Value Innovation: The Cornerstone of Blue Ocean Strategy

Value Innovation: The Cornerstone of Blue Ocean Strategy

  • It is called value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space.
  • Value innovation places equal emphasis on value and innovation. 

190

1.2K reads

CURATED FROM

IDEAS CURATED BY

prince_rahul

The more one seeks to rise into height and light, the more vigorously do ones roots struggle earthward, downward, into the dark, the deep — into evil.

The idea is part of this collection:

Being a Graphic Designer in the Modern World

Learn more about strategy with this collection

How to create a strong portfolio

How to network and market yourself as a designer

How to manage time and prioritize tasks

Related collections

Similar ideas to Value Innovation: The Cornerstone of Blue Ocean Strategy

Renée Mauborgne and W. Chan Kim: Blue ocean strategy

Renée Mauborgne and W. Chan Kim: Blue ocean strategy

When reading this captivating book, you are bound to improve your self-confidence, as it teaches you how to handle competition, instead of fearing it. 

The main idea is that you can actually create new space within current markets and, therefore, make that competition irrelevant.

Types of people

Types of people

Category 1: Losers

People who always see negative in everything and put in the least amount of effort or no effort at all. They are least bothered about what is happening around them. They will only crib and complain about how the world is. They will say someth...

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates