Value Innovation: The Cornerstone of Blue Ocean Strategy - Deepstash
Value Innovation: The Cornerstone of Blue Ocean Strategy

Value Innovation: The Cornerstone of Blue Ocean Strategy

  • It is called value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space.
  • Value innovation places equal emphasis on value and innovation. 

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prince_rahul

The more one seeks to rise into height and light, the more vigorously do ones roots struggle earthward, downward, into the dark, the deep — into evil.

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Renée Mauborgne and W. Chan Kim: Blue ocean strategy

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When reading this captivating book, you are bound to improve your self-confidence, as it teaches you how to handle competition, instead of fearing it. 

The main idea is that you can actually create new space within current markets and, therefore, make that competition irrelevant.

Types of people

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Category 1: Losers

People who always see negative in everything and put in the least amount of effort or no effort at all. They are least bothered about what is happening around them. They will only crib and complain about how the world is. They will say someth...

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