Ideas, facts & insights covering these topics:
16 ideas
Ā·10.6K reads
41
1
Explore the World's Best Ideas
Join today and uncover 100+ curated journeys from 50+ topics. Unlock access to our mobile app with extensive features.
Imagine a market universe composed of two sorts of oceans: red oceans and blue oceans. In the red oceans, companies try to outperform their rivals to grab a greater share of existing demand. As the market space gets crowded, prospects for profits and growth are reduced. Blue oceans, in contrast, are defined by untapped market space, demand creation, and the opportunity for highly profitable growth. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set.Ā
192
1.79K reads
189
1.2K reads
āA focus on the competition often anchors companies in the red ocean, and puts the competitors, rather than the customer, at the core of strategy.ā
173
1.06K reads
193
1.01K reads
Examples:
190
824 reads
183
592 reads
182
505 reads
To form the basis of a blue ocean strategy,
178
532 reads
180
503 reads
176
387 reads
By being both āfreeā and āpremium,ā companies are striving to be strategically priced to capture the target mass while earning profit for the premium features those users, having used the product or service, will feel compelled to buy and upgrade to.Ā
178
408 reads
180
363 reads
177
341 reads
Ā
182
329 reads
179
351 reads
āBlue ocean strategy is not about finding a better or lower-cost solution to the existing problem of an industry. Instead, it is about redefining the problem itself.ā
170
409 reads
IDEAS CURATED BY
The more one seeks to rise into height and light, the more vigorously do ones roots struggle earthward, downward, into the dark, the deep ā into evil.
Learn more about strategy with this collection
How to create a strong portfolio
How to network and market yourself as a designer
How to manage time and prioritize tasks
Related collections
Different Perspectives Curated by Others from Blue Ocean Strategy, Expanded Edition
Curious about different takes? Check out our book page to explore multiple unique summaries written by Deepstash curators:
10 ideas
instructor Hood's Key Ideas from Blue Ocean Strategy, Expanded Edition
Renee Mauborgne, W. Chan Kim
6 ideas
Tome Treasure Treasure's Key Ideas from Blue Ocean Strategy, Expanded Edition
W. Chan Kim, Renee Mauborgne
Discover Key Ideas from Books on Similar Topics
25 ideas
23 ideas
The $100 Startup
Chris Guillebeau
8 ideas
5 Differences between Investing and Trading
motilaloswalmf.com
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
ā
100+ Learning Journeys
ā
Access to 200,000+ ideas
ā
Access to the mobile app
ā
Unlimited idea saving
ā
ā
Unlimited history
ā
ā
Unlimited listening to ideas
ā
ā
Downloading & offline access
ā
ā
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates